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Uriel Peled, co-founder & CMO


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Company description
One liner:

Visualead makes QR Codes more effective by instantly and seamlessly blending them with any design, attracting users and increasing engagement.

Short company description

Visualead's Visual QR Code Generator makes QR Codes more effective by instantly and seamlessly blending them with any design, attracting users and increasing engagement.

QR Codes are the most popular way to lead users from print to mobile. They are all around us and people are used to seeing and scanning them. Yet, they aren't attractive; they’re devoid of meaning and simply don’t do the job well enough. Visualead's patent-pending technology changes how people engage with QR Codes. Visualead’s generator enables users to easily embed QR codes into any image or advertisement in a simple, user-friendly manner without the need for any graphic design skills. With Visualead, anyone can integrate a QR Code into any image, blending the familiar QR Codes that people recognize, with the visual design that people love. Visual QR Codes have been shown to increase engagement significantly, creating a communicative, creative and effective visual calls-to-action from print to mobile.

Funded in April 2012 by Kaedan Capital investment group and private angels Visualead mission is to make QR Codes more appealing for customers and more valuable for brands.

Visualead in the numbers

* Visualead is the first online Visual QR Code Generator that enables turning any part of an image into a QR Code
* Visual QR Codes increase user's engagement by more than 25%
* During the three months of open beta, 19773 Visual QR Code were generated, with overall 178927 scans
* 100% month-to-month increase in the generation of Visual QR Codes.
* The technology behind Visualead includes patent-pending image processing algorithms for merging QR Codes and images without compromising the code’s reliability.

* 99% of Top 100 U.S. Magazines contained a QR Code in Q1 2012.(link)
* 1 out of every 2 marketers use QR codes to encourage their customers to interact with their brand.(link)
* The total commerce from scanning barcodes and QR Codes is expected to reach $50B by 2017.(link)
* QR Code usage among European Smartphone owners has doubled over the past year.(link)
* 300M QR codes were produced in China alone during September 2012.(link)
*Google, Apple, PayPal, Target, Coca-Cola and many more enterprises are using QR Codes to engage their audience.


Nevo Alva

Nevo Alva

Co-founder & CEO

Nevo brings a track record of managing and founding businesses to Visualead, starting with an Internet company at the tender age of 16 and continuing on to a successful entertainment business and various technological startups.
When Nevo is not managing the execution and bizdev in Visualead, he enjoys aviation, diving and playing around with his dog.
Nevo has a BA in management and an MBA in Management of Technology, Entrepreneurship and Innovation.


Uriel Peled

Co-founder & CMO

After spending several years working in architecture and product management in the high-tech industry, Uriel joined Visualead as a co-founder and leads the marketing and product activities of the company.
Uriel has spent the last 10 years living in San Francisco, London, Tel Aviv and a Kibbutz and in his free time, he enjoys packing his apartment and looking at Google Analytics.
Uriel has a BS.c in Electrical Engineering, summa cum laude, specializing in computer and networks architecture.

Mar Itamar


Co-founder & CTO

Itamar runs all of Visualead's tech, IP and patent activities and when we say run, we mean run.
When he isn’t writing his next provisional, he enjoys sailing.
Itamar has a BS.c in Electrical Engineering, summa cum laude, and is in the process of completing his MS.c, specializing in computer vision and machine learning.

Visual QR Code Generator Technology

The technology behind the Visualead’s visual QR codes is a unique, patent-pending image processing system developed by Visualead's image processing and algorithms experts.
The platform enables its users to merge a QR Code with an image while preserving it as a fully operational QR Code.
Visualead’s technology doesn’t abuse any of the error correction cells in order to improve the aesthetics of the QR Code.
The technology’s ingenuity lies in the fact that it transforms the QR Code into a visually appealing attractive image that is still recognized by a standard QR Reader application as a typical, untouched black and white QR Code which it can decode regularly.
Creating a Visual QR Code with the use of Visualead's Visual QR Code Generator is quick & easy and takes less than a minute.
All you have to do is select any image you want from your computer or from Visualead's image gallery, define your QR Code’s destination and place the QR Code anywhere onto your desired image.
Visualead’s generator will then instantly produce your Visual QR Code by merging the QR Code with the image of your choice.