We create better interactions between people and brands through mobile innovation

Every touch point - be it a product, a logo, a print, ATL or BTL ads, an experience, is an opportunity. At Visualead we are passionate to turn "the being and seeing"​ into meaningful presence that triggers senses, emotions, sense of belongingness and security, and memory. We believe when a touch point is taggable, it's connectable, shareable, and purchasable.

That's why we develop technologies that can turn presence into engagements, and enable consumers, brands, retailers and e-tailers to do more, and be more. Visualead enables engaging and secure connections for one of the largest enterprises of the world today - Alibaba - and many industry leaders in the worldwide marketplaces.

From private to social, from track and trace, anti-counterfeit, to marketing and payments; from customer acquisition to channel management; from online experiences to offline experiences, be it recovery of lost revenue from counterfeit, optimization of acquisition, usage and conversion, enhancement of payment experiences, we have an answer to every challenge.


Visualead's O2O and Visual QR Code technology builds on deep expertise in computer vision, machine learning, and mathematics, and is protected by patents and patent applications in several countries. Visualead’s technology creates value in various markets:

O2O Marketing

Social Networks and P2P Connectivity

Product Packaging and Anti-Counterfeit

Mobile Ticketing and Travel

Mobile Application Publishing

Mobile Payments and Mobile Coupons

Mobile Video and Content Publishers

Wearable Devices and Interactive Merchandize

The Team


Nevo Alva (倪沃)
Co-founder and CEO

Nevo leads Visualead towards a brilliant future. Prior to Visualead, Nevo founded a web-development startup company when he was only 16, served as an Officer in the Israeli Air Force, and held senior management positions in several technology startups. Nevo holds a B.A. in Business Management & Aviation Sciences from Haifa University and an MBA from Tel Aviv University with an emphasis on technology, entrepreneurship and innovation management. If he had free time, Nevo would have spent it with his wife and kid. Otherwise, Nevo enjoys volunteering, snowboarding, and photography.

Itamar Friedman (一塔)
Co-founder and CTO

Itamar is a computer vision and machine learning guru, and the technology oracle at Visualead. Back at high school, Itamar founded with Nevo their first web-development startup. Prior to Visualead, Itamar served as CTO of Dreambots and an Engineer at Mellanox and Kaminario. Itamar received his B.Sc. (summa cum laude) and M.Sc. degrees in Electrical Engineering from the Technion, Israel’s Institute of Technology, specializing in computer vision and machine learning. He published several academic papers, including “Icon Scanning – Detection & Recognition” (Computer Vision and Pattern Recognition 2012) and “Dancing Icons” (International Conference on Computer Vision 2011). Itamar enjoys tutoring, volunteering, and yacht sailing.

Uriel Peled (吴睿)
Co-founder and CPO

Uriel spends considerable time thinking about the next big thing in O2O and leads Visualead’s product innovation. Prior to Visualead, Uriel served as Cluster Manager at Mellanox, where he managed testing groups and defined project verification methodologies, and worked as a Chip Design Engineer at Intel. Uriel received his B.Sc. (summa cum laude) in Electrical Engineering from the Technion, Israel’s Institute of Technology. On his free time, Uriel is an amateur food critic, exploring the culinary aspects of Shanghai from risky street food to high-end gourmet restaurants.

Eli Cohen (艾力)
VP Product Management

Eli is driving Visualead's product strategy and translates the team's innovative ideas into market-leading O2O products. Before joining Visualead in 2015, Eli led product management for the retail industry's leading technology platform at Retalix, brought a new mobile product to market as VP Product at a technology startup, and managed strategic product lines and innovative solutions at Amdocs. As a Major, Eli served as head of maintenance logistics in the Israeli Air Force. Eli holds a B.Sc. (cum laude) in Industrial Engineering and Management from the Technion, Israel's Institute of Technology. Eli loves spending time with his wife and 3 daughters, inviting friends for BBQ, and playing table tennis.

Joyce Tai
CCO, Asia Pacific

Joyce is a digital practice and e-commerce veteran with over 15 years of diversified experiences in enterprise sales of solutions and services. Now at Visualead she heads up market development strategy in Asia Pacific and transforms brands' engagements with their customers into meaningful relationships through Visualead’s solutions. Prior to joining in Visualead in 2015, Joyce served as General Manager of Business Planning and Operations at Optimix Asia, and Vice President of Asia Pacific at Digital River where she established and expanded its businesses and footprints in the region. Joyce holds a B.A. in English Language and Literature from Fu-Jen Catholic University (Taipei) and M.A. in Advertising from National Cheng-Chi University (Taipei).

Meet Our Visualeaders

Yonatan Ran
Web Dev Manager
Maxim Stepanov
Sagi Nadir
Web Ninjaneer
Salvatore Cino
Mobile Developer
Renyan Cai (蔡任燕)
Associate Director, Client Services
Cissy Chen (陈辰)
Office Management
Sagi Rorlich
Core & Mobile Manager
Shimrit Asulin
Adi Cohen
QA Leader
Yahui Zhang (张雅惠)
Sales Operations
Ellen Yang (杨婷)
Graphic Designer
Sarit Baicher Romach
HR Growth and Operations Manager
Ilan Chemla
Web Team Leader
Eddie Smolansky
Computer Vision Researcher
Gilad Sharir
Computer Vision Researcher
Leonid Beder
Tech Manager APAC
Danielle Allon
Junior QA
Yu-Chao Chang
Director, Product Managment
Maggie Lee
Director, Business Development
Irina Afanasyeva
Customer Success Manager
We Are Hiring
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China Office
Room D, 5F, No.567, Weihai Rd, Jing'An District, Shanghai, 200041,China
Israel Office
Galgalei ha-Plada 20 st', Third floor, Herzliya Pituach 4672220 , Israel
הגלגלי הפלדה 20, הרצליה פיתוח 4672220, ישראל